Nvidia’s GTX Titan

In the past six years, AMD and Nvidia have traded graphics leadership multiple times. From 2006-2008, Nvidia held the pole position. AMD’s Radeon HD 4000 series chipped away at that standing, while the HD 5000 took it outright. Team Green reclaimed the lead at the high end of the market with the GTX 580 in late 2010, AMD snatched it back in January 2012.



Then, almost a year ago, Nvidia launched the GTX 680. The GK104 (codename Kepler) at the heart of this new card was far more efficient than the GTX 400 and GTX 500 families based on the Fermi GPU. It was smaller than AMD’s Graphics Core Next, drew less power, and delivered a higher price/performance ratio.

The dual-GPU GTX 690 and the lower-end GTX 670 and GTX 660 followed not long after. AMD has kept itself competitive with price cuts and aggressive game bundles, but Nvidia has been in the driver’s seat. Now the company is launching its new GTX Titan graphics card. Today, we’re talking about the $1,000 card’s features and capabilities — benchmark data and reviews are being kept under wraps until Thursday morning.